Your Comfort Won't Pay The Bills

Always Forward: This Week’s Message

Whether you are a supporter or not of Alex Hormozi, you can’t deny that the dude is successful. I have read his books and used what I have learned in my own business with great results. The biggest lesson?

Your comfort zone is fatal to your growth and ultimately your success. Your comfort zone is exactly where your business goes to die.

I see it all the time. Loan officers who stick to the same group of real estate agents because it feels safe. Afraid to change their strategies, new marketing, or avoid difficult conversations because it’s uncomfortable.

Meanwhile, the LOs who are finding success are finding it outside of their comfort zones. They're the ones having tough conversations with new referral partners. They're not hiding like an Ostrich on deals that fell apart. They're showing up to networking events where they don't know anyone.

The truth is that your comfort zone feels safe, but it's actually the riskiest place you can be. Because while you're staying comfortable, the market is moving. Your competition is growing. Opportunities are passing you by.

The mortgage business rewards the uncomfortable. It pays the people who make the calls others won't make. Who have the conversations others avoid. Who try the strategies others are too scared to attempt.

They know the one thing that most don’t, and that is being comfortable doesn’t pay the bills.

🔊 Press Play on Growth

Growth Notes: Don't Dream Big If You're Going to Act Small | Ep. 243 In this episode of Growth Notes, I discuss the importance of aligning one's actions with their big dreams. I emphasize how many people have grand visions for their careers and personal lives, but fail to follow through with the necessary effort.

The MLO Project: Real Talk: Our Hard Lessons From Failure | Ep. 31 - In this episode of the MLO Project, Michael and I discuss failure by sharing our personal stories of significant setbacks, exploring how these experiences have shaped our professional lives and perspectives.

📰 What’s New?

What Loan Officers Can Learn From Alex Hormozi's Book Launch

I just watched Alex Hormozi pull off what might be the biggest book launch in history. 620,000 registrations (by launch time). Millions in ad spend that paid for itself. A world record attempt that actually worked.

But here's what blew my mind: He didn't sell books. He sold a mission. Every successful loan officer I know does the same thing. They don't sell mortgages. They sell homeownership dreams, goals, financial freedom, and life-changing moments.

Here's what Hormozi did that you can steal:

He led with proof, not promises. Instead of saying "this will work," he showed exactly how it worked for his other companies. Your version? Stop talking about rates and start sharing client stories. The family who thought they'd never qualify. The couple who saved $400 a month refinancing.

He made it about them, not him. Hormozi positioned himself as the guide helping entrepreneurs succeed. You're not the hero of your client's story; they are. You're just the person who knows how to navigate the mortgage maze.

He stacked value like crazy. Free book, free systems, free AI tool, free workshop. All before asking for anything. Your move? Create a first-time homebuyer packet/education/tools that's so valuable people would pay for it, then give it away free.

He used scarcity that actually mattered. Limited physical copies, live-only bonuses, time-sensitive offers. Not fake urgency, but real constraints. Rate locks expire. Home financing deadlines are real. Use them.

He made the complex simple. A 1,700-slide presentation boiled down to four money model mechanisms. Your 100-step loan intake process? Break it into three simple steps that your clients actually understand.

The biggest lesson? Hormozi spent two years and millions of dollars proving his system worked before he tried to sell it. He had receipts.

What receipts do you have? How many people have you helped? What problems have you solved? That's your launch material right there.

Stop hiding behind interest rates and start leading with impact. Your next client doesn't care about your credentials. They care about whether you can get them home.

The Call: Who is your biggest enemy in your business? It’s you, it’s me…it’s us! Join me today for my “Run Your Business Like a CEO” series, at 11:30am EST and I will share the five mental barriers holding you back. Register now!

Webinar: Could you step away from your business for 90 days without missing a beat? Well Ashley Courville just did and she is going to share exactly how you can build the same business for yourself. Join me, Ashley, and Michael McAllister this Thursday at 11am EST to learn how to build a business that works while you sleep. Register today!

Events: AIME fuse is over 70% sold, so make sure to grab your tickets today!

New Coaching & Training: In September, I am launching a 12-month growth program called Building Your Green Zone, based on our book, The Green Zone Project. For everyone who wants to transform their business, email me for more information.

🤯 What I Have Learned

Every time I've grown my business, it started with doing something that made me uncomfortable. Your next level is always on the other side of what scares you today.

Bills get paid by brave actions, not comfortable ones. Have a great week and remember, Always Forward.

-Frazier

P.S. Get the playbook that is helping loan officers do more loans today! The Green Zone Project is available now!