Speed Will Kill You (If You Don't Get This Right)

Frazier's No B.S. Weekly Insights

Author

Jason Frazier
August 27, 2025 • Estimated Reading Time: 5 minutes

Welcome to another week of Always Forward, and we are going to talk about how AI gives you one massive advantage right now: speed.

You can move faster. Create faster. Pivot faster. And if you're not taking advantage of this, your competition already is.

But here's the part nobody's talking about. The part that's going to separate the winners from the casualties (and there will be casualties).

If you move fast without your values as your guide system, you're not going to win faster. You're going to crash faster.

The Speed Trap

Right now, we're living in an environment where you can scale at a pace that was impossible even five years ago. You can automate follow-ups, generate content, analyze market data, and execute campaigns in minutes instead of days and weeks.

But speed without strategy is just a quicker way to go boom.

Back in the day, marketing was expensive and not built for the small guys and gals. Radio, TV, newspapers. You couldn't afford to screw up because you couldn't afford to test everything. That slowness actually protected people from making terrible decisions that would have crushed their business.

We don't have that luxury anymore.

Now you can spend money fast, make decisions fast, and reach customers fast. Which means you can also fail fast, burn through your reputation fast, and destroy relationships fast.

AF Links

The Real Question

Here's what most loan officers are missing right now: Just because you can do something quickly doesn't mean you should.

Speed is only valuable after you've evaluated what the long-term impact of your decisions will be.

I see loan officers jumping on every new AI tool, every automation, every "hack" they see on social media without stopping to ask: "How does this align with who I am and the brand I am building?"

More importantly, “How does this make me more effective?”

In my opinion, most are optimizing for the wrong thing. They're optimizing for speed instead of results. For activity instead of outcomes.

Your Core Values Are Your GPS

Your core values as a brand need to be first. Speed comes second.

Let me ask you something. When you're making decisions about your business, are you asking:

How fast can I do this?

Or are you asking: Is this the right thing to do?

Because if you're leading with speed, you're going to make decisions that feel good in the moment but could destroy your business over time.

You'll automate the wrong processes. You'll send the wrong messages. You'll chase the wrong clients. And you'll do it all really, really fast.

The Compound Effect

Here's a little fun fact for you. Mistakes compound at the same rate as success.

If you make a bad decision slowly, you have time to course-correct. If you make a bad decision at AI speed, it spreads through your entire business before you even realize what happened.

I've seen loan officers hurt relationships with referral partners because they automated the wrong follow-up sequence. I've seen them hit leads with the wrong message because their AI told them to. I've seen them create content that completely missed the mark because they prioritized ease over effectiveness.

All in the name of speed.

The Bottom Line

Speed is a weapon. But like any weapon, it can hurt you if you don't know how to use it properly.

The loan officers who are going to win in this environment are the ones who use their core values as their compass and speed as their vehicle.

Not the other way around.

Before you automate something, ask: Does this align with what I am building and how I want to serve my clients?

Before you speed up a process, ask: Am I making this better or just faster?

Because fast and wrong will kill your business faster than slow and right ever could.

-Frazier

P.S. Get the playbook that is helping loan officers do more loans today! The Green Zone Project is available now!